Joico Lumishine Youth Lock Permanent Cream Color

100% gray coverage in 20 radiant shades. Unlock hair’s youth potential with new lumishine youthlock, joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of collagen known to keep skin youthfully plump and improve skin elasticity and hydration this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: hair springs back with renewed bounce, body, and signature lumishine shine. Resilience returns. Smoothness and softness are restored. Resistant gray gets our most gleaming and gorgeous coverage.