Joico Color Intensity Eraser

Allows for quick and easy color removal while keeping the hair healthy. In 30 minutes or less, this keratin-enriched formula lifts direct dyes and ready for a new color applications

Easy one-step direct dye removal in 30 minutes or less
Creamy texture that stays put through processing
Keratin-enriched formula to nourish the hair cuticule.
Protects the integrity of the hair for healthy results

Mix one full packette of powder with 3 oz of 20 vOL (6%) Veroxide or Lumishine Developper.
Using a color brush, apply only to prelightened hair that has been treated with direct dyes or semi-permanent haircolor.
Process for up to 30 minutes at room temperature.
Check every 5 minutes until desired result is achieved.
Thoroughly rinse, shampoo and condition.

Color Intensity Eraser & 20 Volume : Vibrant, intense, deep dye removal
Color Intensity Eraser & 10 Volume : Faded, softer, medium vibrancy dye removal
Color Intensity Eraser & water : Highly faded or pastel dye removal