Joico Color Balance Purple Shampoo

May the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provide a shield against damage, and strengthen hair's natural defenses. No shrinking violets here.

Size: 250 ml

Hair Type & Condition: Blondes (especially platinum) and gray/silver hair.

Features & Benefits:
The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy
Repairs, protects, fights frizz, and adds shine

Usage Instructions:
Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.

Joico Color Balance Purple Conditioner

It's the color of royalty and fittingly so, since Joico new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers... preserving your hair's vibrancy in the most majestic way.

Size: 300 ml

Hair Type & Condition: Blondes (especially platinum) and gray/silver hair.

Features & Benefits:
Helps protect color from fading and losing vibrancy
Repairs, protects, fights frizz, and adds shine

Usage Instructions:
Massage into freshly washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.