ABOUT US

OUR MISSION

We believe that inspiration and talent go hand in hand with the quality of the materials you use. By offering hairdressing professionals product ranges on the cutting edge of new trends, Capilex is your partner in creativity. We've made it our mission to live up to our customers' expectations and meet their needs in terms of products, education, and customer service. Our advice and presence will make you the best beauty professional you can be.

HISTORY

Founded in the early 70’s, CAPILEX offers high-quality hair care products for demanding salon customers. In 1985, the company became CAPILEX BEAUTÉ and is recognized as a leader in the distribution of hair care products and equipment, also offering training clinics. Its founders, Alphonse D'Amours and his wife, joined forces with Jocelyn Ouellet, then hired Jacques Giguère and Gilles Bédard to manage provincial sales.

In 1996, Mr. D'Amours handed over the reins of the flourishing company to Mr. Ouellet, President , and to Mr. Giguère, who was appointed Vice-President. In 2003, CAPILEX BEAUTÉ merged its activities with DISTRIBUTIONS CHAREL and took the name CAPILEX-CHAREL. Eddy Guèvremont will be President of the Montreal division, Jocelyn Ouellet will be President and CEO, while Jacques Giguère will become Provincial Vice-President. The company reverted to the CAPILEX BEAUTÉ name in 2006.

In 2014, Mr. Ouellet and Mr. Giguère retire to make way for the next generation! To enable Capilex to maintain its remarkable rise, they pass the torch to key employees, each with some twenty years' experience in the company. The successors and new shareholders bring a wealth of experience and energy to Capilex, helping Capilex to reach new heights.

Our customers are served in a sales territory that covers the provinces of Quebec, New Brunswick, Nova Scotia and Prince Edward Island .

Capilex boasts a solid sales force with over 33 representatives on the road, 19 Boutiques in Quebec, 3 Boutiques in the Maritimes and a transactional site intended solely for hairdressing professionals. With more than 130 employees whose objective is to best serve its customers and promote the continuous growth of Capilex.