There is nothing like the beauty of healthy hair! Over time, hair starts to lose its ‘joi‘
because what pleases us and what pleases our hair are sometimes two different things.That’s why each of “Joico’s” innovations are designed to restore optimal hair condition, even after one use. Their new signature “the joy of a healthy hair” is a message that communicates a positive emotion and an unmatched science. More than a promise, it is a guarantee. For them, beauty is not just a job, it’s their passion.
K-PAK Color therapy
Blonde Life Violet
Style et finition
Vero K-PAK color
Vero K-PAK Age-defy
Vero K-PAK Chrome
Joico’s Multi-Spectrum Defense Complex™, along with tone-correcting pigments make these shampoos and conditioners perfectly formulated to not only protect your hair color, but make sure it’s the beautiful color you want to keep – like you just stepped out of the salon! With technology that instantly neutralizes brassy, undesirable tones, Color Balance Blue keeps lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange” and Color Balance Purple keeps unwanted brassy and yellow tones from invading blonde and gray hair.