There is nothing like the beauty of healthy hair! Over time, hair starts to lose its ‘joi‘
because what pleases us and what pleases our hair are sometimes two different things.That’s why each of “Joico’s” innovations are designed to restore optimal hair condition, even after one use. Their new signature “the joy of a healthy hair” is a message that communicates a positive emotion and an unmatched science. More than a promise, it is a guarantee. For them, beauty is not just a job, it’s their passion.
K-PAK Color therapy
Blonde Life Violet
Style et finition
Vero K-PAK color
Vero K-PAK Age-defy
Vero K-PAK Chrome
Discover a whole new spectrum of brilliant color with Vero K-PAK Color Intensity—our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Use them straight from the tube, or mix and mingle shades to your heart’s content—the creative possibilities are endless!