There is nothing like the beauty of healthy hair! Over time, hair starts to lose its ‘joi‘
because what pleases us and what pleases our hair are sometimes two different things.That’s why each of “Joico’s” innovations are designed to restore optimal hair condition, even after one use. Their new signature “the joy of a healthy hair” is a message that communicates a positive emotion and an unmatched science. More than a promise, it is a guarantee. For them, beauty is not just a job, it’s their passion.
K-PAK Color therapy
Blonde Life Violet
Style et finition
Vero K-PAK color
Vero K-PAK Age-defy
Vero K-PAK Chrome
COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE. New Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed! Hair with up to twice the shine, 100% replenished and restrengthened hair. Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos.