There is nothing like the beauty of healthy hair! Over time, hair starts to lose its ‘joi‘
because what pleases us and what pleases our hair are sometimes two different things.That’s why each of “Joico’s” innovations are designed to restore optimal hair condition, even after one use. Their new signature “the joy of a healthy hair” is a message that communicates a positive emotion and an unmatched science. More than a promise, it is a guarantee. For them, beauty is not just a job, it’s their passion.
K-PAK Color therapy
Blonde Life Violet
Style et finition
Vero K-PAK color
Vero K-PAK Age-defy
Vero K-PAK Chrome
Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Our Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils–banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis.