There is nothing like the beauty of healthy hair! Over time, hair starts to lose its ‘joi‘
because what pleases us and what pleases our hair are sometimes two different things.That’s why each of “Joico’s” innovations are designed to restore optimal hair condition, even after one use. Their new signature “the joy of a healthy hair” is a message that communicates a positive emotion and an unmatched science. More than a promise, it is a guarantee. For them, beauty is not just a job, it’s their passion.
K-PAK Color therapy
Blonde Life Violet
Style et finition
Vero K-PAK color
Vero K-PAK Age-defy
Vero K-PAK Chrome
Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine Sea Complex TM where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.